What is Google Adsense -
If you look at the internet a few years ago, you will see advertisements that are done in a way that is very similar to other types of media like television, or actually, more like what you see in the newspaper.
You will enter a site, and in some locations you will be able to see banners (often this is quite a lot and very large), which will be present and advertisements for any company that pays to add to your space. But there is one problem with this type of ad. It really doesn't exploit the fact that it adds not in some newspapers, but instead is served via the Internet.
You may have seen many things like this as long as the page has been accessed. You're looking at an online store, looking for a watch but you get a banner that advertises a car.
Even though you might, at some point then want to buy a car, now you are looking for a watch and it will definitely be fun if the banner advertises a watch, because you will have probably clicked it.
Well it's also what people at Google are thinking of, so they come up with a killer idea. It knows as Google AdSense, and it's known as a targeted advertising program
What you do (as a web designer / website owner) is, instead of jumping through a circle to get multiple banners on your site that your visitors won't even care about, is you only allocate some screen area.
You then register for the program Google AdSense, You insert a small piece of code in your web page and Google ensures that in the location you specify, the banner will appear, the presentation adds relevant content to your site.
It's very easy for Google to do this because Google is a search engine company. It seems for the key words in your page, search the site database to find people who are related to whatever is on your page and presto: targeted ads.
You (the webmaster) get a fee for each visitor who clicks on an adsense banner on your site. Now that will definitely happen more often with ordinary banners because people who are really interested in what's on the banner (if not, they won't be on your page they will?).
But, this also does wonders for people who want to advertise. And that is for the same reason. The biggest thing about Google AdSense is that all content on the banner is relevant.
This relevance is the key to a successful program, and also the reason why everyone stays happy. Advertisers have relevant placed advertisements, publishers make money from their content and Google takes their cut.
Of course, as always, Google has set several high standards for the AdSense program, in terms of appearance and functionality. You cannot have more than two banners like on your website and Google only inserts text in the banner.
So the added benefit is that AdSense ads are a lot of less prominent commercials. But this also means you have to be a better banner because it might be that visitors might lose altogether.
So in the end, Google AdSense is an advertising program that is unique because ads are relevant to the content on the site. Anyone who wants to advertise pays Google for that. Anyone who wants to place ads on their site does this through AdSense, paid for by Google in the process.
All transactions are run through Google, and advertisers and publishers get access to statistics that help them to understand and moderate the effectiveness of their campaigns.
The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and that's one reason Google is known for innovation and new thinking.
Have a good day...